
This is a really interesting article I just found on the LA Weekly Music page, written by Romona Gonzalez. Gonzalez is an Oxy alum, and is better known as the performer Nite Jewel. Acclaimed for her hazy expressionism and creative artistry exhibited in her music, Nite Jewel has been gaining popularity throughout the country, and was even reviewed by Pitchfork.com. She also just released her new LP, Am I Real? Check out this rad article she wrote:
Going Coastal
by Ramona Gonzalez
History repeats itself, sort of. In the summer of 1961, the Beach Boys released their first single, "Surfin'," on Candix Records. The deal was brokered in part through a convincing pitch by the young Dennis Wilson that the band would get in on the surfing craze booming in California at the time.
In fact, many bands mined that aesthetic: the Bel-Airs, the Surfaris, the Pyramids, the Marketts, the Honeys, the Challengers and others. It was the Beach Boys, however, who popularized the trend into something national and then global.
All the while, leader Brian Wilson had never touched a surfboard save for promotional use.
It makes sense that Los Angeles would be a place to market an aesthetic of optimism: beaches, good weather, pretty girls, fast cars. And now, once again, the stereotypes of Southland culture have become a global trend. Nowadays not only on the Pacific Coast, but to some degree on the Atlantic as well, we see another rise of a beach craze — not as a real pastime or object, but in the form of "just being coastal."
With the lack of regionalism in the U.S. due to the capacity of the Internet to turn the nation into one big blob — to give kids the idea that their locality is closer to a Facebook wall than any particular town — this concept of "being from someplace" seems particularly novel to the new generation.